Maybe I’m just being overly critical, but I think Adam Levigne wasn’t so far off when he slammed the MTV Video Music Awards through his Twitter account on August 27.
Because when it came to the 2011 awards, I was down right unimpressed.
The bitter feelings I’m harboring might have something to do with the now-old news that “music” was removed from MTV’s logo. But I should still feel excited and anticipatory when it comes to the VMAs, considering the coveted Moon Man award was once something that artists worked incredibly hard to receive.
But now, how are artists and viewers alike supposed to feel any form of excitement when MTV only acknowledges the music industry it helped build once a year? Not to mention that the majority of audience members shown aren’t even musicians themselves, but rather movie stars, reality TV queens, and the cast members of The Jersey Shore.
With an awkward (and slightly disturbing) opening performance by Lady Gaga/Jo Calderone, a forever-seated-in-her-white-throne Jessie J, and another tribute to Britney Spears, I completely feel like the night was wasted on the typical; the easy; the mundane.
I could go on and on with my complaints about the evening. (Because really, Mr. Brown, why even pretend to sing?)
But even though the night as a whole was completely drab, it did have it’s shining moments. Adele’s performance of “Someone Like You” was one such star, reminding me why the VMAs aren’t always that bad. Because at least they can pick out one performer a year who is understandable, not a tween pop sensation, and whose songs don’t need content editing every three seconds.
Or Beyoncé, totally killing it on stage (in the good way!) and letting her powerhouse vocals and awesome stage presence do that talking for her.
And what about Young the Giant and their performance of “My Body?” It was pure genius; just the band, the music, and the jumping audience.
I just want my old VMAs back, brought about with tender love and care by the MTV of my childhood. Where the quality of the music and the videos they were honoring was the important part. And not the number of Twitter followers, scandals, or hideous clothing choices.
Please VMAs, let’s try just a little harder next year.
Full Winners List
Best Pop Video: Britney Spears – “‘Til The World Ends”
Best Rock Video: Foo Fighters – “Walk”
Best Hip Hop Video: Nicki Minaj – “Superbass”
Best Collaboration: Katy Perry ft. Kanye West – “E.T.”
Best Male Video: Justin Bieber – “U Smile”
Best Female Video: Lady Gaga – “Born This Way”
Best New Artist: Tyler, The Creator – “Yonkers”
Best Video With a Message: Lady Gaga – “Born This Way”
Video of the Year: Katy Perry – “Firework”